Master of Business Administration (MBA)
Marketing Management Specialization
School of Business and Technology
Brief Major Description: Marketing Management involves learning how to interpret and respond to customer needs better than competition, while ensuring that the organization remains financially viable.
Career Options:: career opportunities in the marketing field include brand management, nonprofit management, market research, advertising, direct marketing, media planning, public relations, professional sales, retail store management, and consulting.
Job Outlook: although specific job growth estimates vary by industry, employment for marketing managers is projected to increase faster than the national average through 2014. This is due to the fierce domestic and global competition for the ever-growing consumer buying power.
MBA Business Core
The business core delivers the traditional MBA disciplines in courses such as marketing, operations, strategy and finance.
MBA Coaching Process
Our Professional Effectiveness Coaching SM process allows you to work with a professional coach to define and develop the skills you need to become a more effective manager. Our coaches help facilitate your growth and enhance performance in your current job, while positioning you to advance toward your career goals.
State-of-the-Art Lectures
The lecture material for the lessons is provided to Kingston University by world-famous professors. All independent learning courses, faculty, and instructional materials are approved by appropriate academic departments of the University.
- ENROLL NOW FOR CLASSES BEGINNING : January 6, 2025
- COST PER 3-CREDIT COURSE: $885
- (pricing is subject to periodic adjustment)
- TOTAL QUARTER CREDITS: 33 credits
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Core Courses:
- MNG 9410 - Advanced Leadership Theory
- ACT 9500 - Principles of Accounting
- BUS 9510 - Business Ethics
- BUS 9550 - Business Finance
- BUS 9600 - Advanced Strategic Management
- BUS 9641 - Business Statistics
Specialization Courses:
- MBA 9616 - Foundations of Marketing
- MBA 9617 - Strategic Marketing Management
- BUS 9713 - Marketing Management Symposium
Choose Two Elective Courses:
- BUS 9620 - Managing Human Resources
- BUS 9650 - Taxation
- BUS 9705 - Business Entrepreneurship
- MBA 9600 - Health Care Law
- MBA 9601 - Managed Health Care
- MBA 9602 - Advanced Financial Management
- MBA 9603 - Business Development Strategies
- MBA 9604 - Marketing Management
- MBA 9605 - Foundations of International Business
- MBA 9606 - International Business Strategies
- MBA 9607 - Non-Profit Organizations
- MBA 9608 - Managing in the Non-Profit Sector
- MBA 9609 - Advanced Principles of Accounting
- MBA 9610 - Hotel Management Operations
- MBA 9611 - Advanced Hotel Management Operations
- MBA 9612 - Foundations of E-Business
- MBA 9613 - E-Business Marketing
- MBA 9614 - Micro Economics
- MBA 9615 - Macro Economics
- MBA 9618 - Issues in Food Service Management
- MBA 9619 - Operations Management in Food Service
- MBA 9631 - Foundations of Information Technology
- MBA 9632 - Data Systems and Networks
- OPSY 9400 - Organizational Psychology
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