Bachelor of Science (BS) in Business

Marketing Specialization

School of Undergraduate Studies

The online bachelor's degree marketing specialization will help you build your knowledge and earning power in e-business, sales, distribution operations, product management, or general business careers. In addition, you will strengthen your interpersonal and critical thinking skills, which are essential to influencing organizational effectiveness.

You may be closer than you think. Our petition process helps you document prior learning. Based on a faculty evaluation of your petition, you may earn credit for competencies developed through prior education or work experience.

ENROLL NOW FOR CLASSES BEGINNING : January 6, 2025 COST PER CREDIT: $290 (pricing is subject to periodic adjustment) TOTAL QUARTER CREDITS: 180

General Education Courses:

To complete your bachelor's degree, you will need 45 quarter credits in general education subject areas with a minimum of 6 quarter credits from each category. We offer general education courses in communication, humanities, natural science and mathematics, and social science.

Core Courses:

• BUS 3004 - Developing a Business Perspective - 6 credits
• BUS 3010 - Fundamentals of Management and Leadership - 6 credits
• BUS 3020 - Fundamentals of E-Business - 6 credits
• BUS 3030 - Fundamentals of Marketing and Sales - 6 credits
• BUS 3040 - Fundamentals of Human Resource Management - 6 credits
• BUS 3050 - Fundamentals of Organizational Communication - 6 credits
• BUS 3060 - Fundamentals of Finance and Accounting - 6 credits

Specialization Courses:

• BUS 4022 - E-Business Sourcing, Marketing, and Sales - 6 credits
• BUS 4031 - Marketing, Sales, and Channel Management - 6 credits
• BUS 4032 - Customer Psychology and Marketing Research - 6 credits
• BUS 4033 - Brand Identity and Marketing Communication - 6 credits
• BUS 4801 - Ethics and Enterprise - 6 credits
• BUS 4802 - Change Management - 6 credits

Choose two from the following:

• BUS 4021 - E-Business Technology Infrastructure - 6 credits
• BUS 4023 - E-Business Project Implementation - 6 credits
• BUS 4034 - Marketing Strategy - 6 credits
• BUS 4035 - Marketing Across Borders - 6 credits

Elective Courses:

Choose 39 credits of additional undergraduate courses.

Capstone Course:

The following course should be taken during the learner's final quarter.

• BUS 4993 - Business Capstone Project - 6 credits

View all bachelor's degree specializations

• Learn more about related specializations:
• Bachelor of Science (BS) in Business - Accounting
• Bachelor of Science (BS) in Business - Business Administration
• Bachelor of Science (BS) in Business - Finance
• Bachelor of Science (BS) in Business - Human Resource Management
• Bachelor of Science (BS) in Business - Management and Leadership