Master of Business Administration (MBA)
Marketing Management Specialization
School of Business and Technology
Brief Major Description: Marketing Management involves learning how to interpret and respond to customer needs better than competition, while ensuring that the organization remains financially viable.
Career Options:: career opportunities in the marketing field include brand management, nonprofit management, market research, advertising, direct marketing, media planning, public relations, professional sales, retail store management, and consulting.
Job Outlook: although specific job growth estimates vary by industry, employment for marketing managers is projected to increase faster than the national average through 2014. This is due to the fierce domestic and global competition for the ever-growing consumer buying power.
MBA Business Core
The business core delivers the traditional MBA disciplines in courses such as marketing, operations, strategy and finance.
MBA Coaching Process
Our Professional Effectiveness Coaching SM process allows you to work with a professional coach to define and develop the skills you need to become a more effective manager. Our coaches help facilitate your growth and enhance performance in your current job, while positioning you to advance toward your career goals.
The lecture material for the lessons is provided to Kingston University by world-famous professors. All independent learning courses, faculty, and instructional materials are approved by appropriate academic departments of the University.
Choose Two Elective Courses: